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ICrystal, Inc. (ICRI) Ends Dormancy, Launches New Business

Web Page Publishing Coupled with Search Engine Optimization to Generate Advertising Revenues

DENVER, CO., Nov. 30, 2006 - ICrystal, Inc. (OTC.PK: ICRI) today announced that it has ended its period of inactivity and has commenced its web page publishing business.

ICRI seeks to generate revenues from its web page publishing business in much the same way that traditional magazine publishers generate revenues from their publishing businesses: advertising.

Literally, ICRI intends to publish tens of thousands of web pages, each designed to fill a particular niche interest. Once published, ICRI will take measures intended to increase the number of visitors to a web page, the most important of which measures will be its employment of proprietary Search Engine Optimization (SEO) strategies.

"While we will utilize many strategies intended to increase traffic to all of our web pages, the strategy of most strategic importance will be the implementation of our proprietary Search Engine Optimization strategies," said James Kaufman, ICRI's President. "Through our SEO strategies, our plan for generating advertising revenues from our web pages becomes mathematical: because we know a certain percentage of web page visitors will click on one of our ads, we must, to achieve revenues, drive as many visitors to each of our sites as possible," added Mr. Kaufman.

ICRI's first live web page publications are:

www.clickeasy.net, www.xcoupe.com, www.gifteditor.com, www.thecareditor.com, www.dieteditor.com

Please visit ICRI's website: www.icrystalsonline.com.

What is Search Engine Optimization?

The algorithmic basis of search engine operation has given rise to a niche Internet industry known as search engine optimization (SEO). SEO is an outgrowth of search engine marketing that serves to improve the number and/or quality of visitors to a web page. In effect, SEO markets by appealing to machine algorithms to increase search engine relevance and, ultimately, web page traffic. This is analogous to circulation in magazines and other periodicals and to foot traffic in retail advertising. Search engines display different kinds of listings on a search engine results page, including paid advertising, in the form of pay-per-click advertisements and paid-inclusion listings, as well as unpaid "organic" search results, that is not-for-pay search results, and keyword-specific listings, such as news stories, definitions, map locations and images. SEO is concerned with improving the number and position of a web page's listing in the organic search results. SEO strategies vary widely, in accordance with the specific web page. Broadly speaking, SEO may be geared towards increasing either the total number or the quality of visitors derived from the organic results of search engine searches, or both. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired action, such as making a purchase or requesting further information through the subject web page. A range of strategies and techniques are employed in SEO activities, including changes to a web page's code (these are referred to as "on page factors") and obtaining links from other web pages (these are referred to as "off page factors"). SEOs have been successful in many instances. However, as the search engines are not paid for the traffic they send to a particular web page from organic search results, the algorithms used by the search engines can and do change. Due to the search engines' changing strategies in designing algorithms, there are no guarantees of success for an SEO practitioner, in the near term or long term.

About ICrystal, Inc.

ICrystal, Inc. is a development-stage company that seeks to generate revenues from its web page publishing business in much the same way that traditional magazine publishers generate revenues from their publishing businesses: advertising. As traditional magazine publishers seek ever-increasing subscription rates upon which to base advertising rates, ICrystal seeks to establish an ever-increasing number of Internet visitors, or "traffic", to each of ICrystal's web pages, thereby increasing mathematically its opportunities to generate revenues through "click-through" advertising and e-commerce commissions.

It is ICrystal's objective to be the publisher of, literally, tens of thousands of web pages, each designed to fill a particular niche interest. Once it has published a new web page, ICrystal will take measures intended to increase the number of visitors to that web page, the most important of which measures will be its employment of proprietary Search Engine Optimization (SEO) strategies.

Forward-Looking Statements
"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause ICrystal's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact:
ICrystal, Inc., James Kaufman, President, 888-588-2449

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